Google Ads + Dental SEO.
For practices we're confident we can grow.
Month 1 free. $2,500/month + GST from month two, and from month three, any month your new-patient enquiries don't hit your monthly growth target, you don't pay, until they do. No lock-in, either way. We audit every practice before offering a spot, if we don't see a clear opportunity, we say so.
Check if Your Practice QualifiesThe Foundation Program, explained plainly
We're building our first dental case studies, and the only honest way to do that is to take the risk ourselves, deliver real results, and document them with your permission.
Month 1 is free: we run the full audit, build the technical foundation, set up Google Ads, and set your monthly growth target, so you see exactly how we think before paying anything. From month two it's $2,500/month + GST. And from month three, any month your enquiries don't hit that target, you don't pay, we keep working until they do. Once you're past it, $2,500/month + GST continues. No lock-in, either way.
We audit every practice before offering a spot. If we don't see a clear growth opportunity, we say so, and we don't take you on.
The terms, clearly stated
- Month 1: $0, full audit, technical foundation, Google Ads setup, and we set your monthly growth target (agreed with you from your current lead volume and growth potential). We carry the cost.
- Month 2: $2,500 + GST, Google Ads + SEO in full. Market rate for an equivalent bundle is $3,000–4,000/month.
- Month 3 onward, our guarantee: $2,500/month + GST, but any month your qualified new-patient enquiries don't hit your growth target, you don't pay. We keep working at no fee until they do; once you're past it, $2,500/month + GST continues. This holds while you fund the agreed ad budget and respond to the enquiries we generate, we stand behind the enquiries we create, not your front-desk follow-up.
- No lock-in: Either of us can end the engagement with one month's notice, at any time.
- What we ask: An honest case study and testimonial if we deliver. If we don't, nothing is owed and nothing is asked, and you keep everything we've built.
- Ad spend: Google Ads budget is billed directly to you by Google, separate from our management fee. Typically $1,500–$3,000/month depending on your market and goals.
Month one free. Then the full bundle.
This isn't a stripped-down trial. AI does the heavy lifting under experienced direction, so you get the content volume, campaign work, and reporting depth of a full agency team, without the agency price. Every deliverable is strategically directed and AHPRA-reviewed.
Audit & Foundation
$0- Full technical SEO audit and remediation
- Practitioner credential and authority signal setup
- Google Business Profile optimisation, categories, services, photos, Q&A
- Schema markup implementation sitewide
- AHPRA compliance review of all existing content and ads
- Keyword and intent mapping, treatment searches ranked by booking potential
- Competitor authority analysis
- Google Ads account build and campaign setup
- Call and form tracking installed, your monthly growth target set from your current lead volume and growth potential
- Meta title and description optimisation across all existing pages
- First treatment authority page (AI-assisted, clinically reviewed)
Campaigns Live
$2,500/mo + GST- Google Search Ads campaigns launched
- Conversion tracking verified (calls, form fills, bookings)
- Treatment-specific landing pages (up to 3)
- Google Analytics 4 configuration and goal verification
- Review flow strategy and implementation
- First performance report against your growth target
- Local citation audit and clean-up
- Second treatment authority page
Optimise & Prove
$2,500/mo + GST, or free below target- Campaign optimisation based on live performance data
- Two additional treatment or location authority pages
- Patient FAQ content for the website
- Backlink outreach, professional associations, supplier directories, local health directories
- Google Ads creative refresh and A/B testing
- Monthly performance report, your enquiries vs your growth target, in plain English
- Any month your enquiries don't hit your growth target, you don't pay
How the guarantee plays out
Each month from month three, we report your new-patient enquiries against your growth target we set at the start. Any month you're below it, you don't pay, we keep working until you're above it. Once you are, $2,500/month + GST continues, and you have a simple choice at any time:
Who qualifies
We take on only a limited number of founding practices, one per service area, so we never compete against ourselves and every practice gets senior attention. To be eligible:
- Established dental practice in Australia (trading for 12+ months)
- A website already exists (even if it performs poorly)
- The practice owner or decision-maker will be the point of contact
- Commitment to providing a video testimonial if results are delivered
- Genuine interest in a long-term relationship if the results justify it
Who this isn't for
To be upfront:
- Brand new practices with no patient base (contact us, we can still help, different program)
- Practices seeking quick-exit results with no interest in long-term strategy
- Practices with active legal disputes or AHPRA investigations
Apply for the next available spot
We review Foundation Program applications within 48 hours. If your practice qualifies, we'll book a 30-minute strategy call to confirm the fit and set the starting date.
Limited founding spots, one per area. Applications reviewed within 48 hours.
Check if Your Practice Qualifies